Hey, it's me! Scott...remember? The dorky Tannin guy?
Yeah, I know, I've been sort of M.I.A. for the last few weeks...And that generated a lot of concerned dm/s and emails, which has been very touching, thanks! Everything is cool. Tannin is doing fine. I haven't sold to the highest bidder (although there have been a couple of offers, lol), and I'm healthy and happy...No worries. As you know, I have a lot of aquarium industry contacts, and am occasionally called upon to help other companies with special projects as a sort of geeky aquarium industry consultant.
I recently received an offer for one such gig for a major aquarium brand that was simply too cool, too good, and too lucrative to say "no" to. So, I've been sort of deeply involved in this project, that's literally going to make a huge splash when it launches next year. Of course, these sexy huge projects are accompanied by lots of NDA's and confidentiality agreements, so I'm kind of bound to keep my mouth shut, other than to tell you that it's a cool project and that it's aquarium-related, lol. My involvement is winding down over the next 1-1/2 weeks, so I'll be back in more active circulation real soon!
So, what's up with Tannin?
Well, we're finally- FINALLY about to launch the new web site and 2023 marketing! It'll happen in stages, with a few tweaks along the way. We will be doing lot more content and informational stuff; this is something I've really loved doing via "The Tint" blog and podcast, and we'll be doing more and more in 2023. And I promise more videos and more YouTube stuff coming soon!
So, how will the web site differ from its current iteration?
The experience will be much more engaging, easier for you to navigate, and graphically more attractive. Again, it will sort of roll out in stages. The first iteration that you'll see in the next few weeks will be an aesthetic refresh and functionality change. We put a lot of work on the back end of the site to sort of prepare it fro the future changes we'll be rolling out throughout 2023 and beyond.
Fro ma consumer stand point, you'll notice almost immediately that our selection of materials will be changing. Prices will fall on a number of items, too! In some respects, we'll have less items available on a regular basis, and more unique "seasonal/limited quantity" stuff appearing on the site. And we'll be more responsive to your requests for specialized stuff, since we won't be chasing down suppliers for the 70 some-odd different materials we've been offering as stock items. If one of these "limited" materials becomes a big hit, and you want it more often, we'll try to do just that!
Supply chain issues were absolutely killing us this summer, with formerly rock-solid reliable international partners unable to meet their commitments due to regulations and shipping issues from their respective countries. We had long delays in shipping some orders to you, and it was driving me crazy, too! This played a big part of my rethinking our future approach with Tannin, too. So, we've been testing and tweaking materials from a few different suppliers, and we should have our major supply chain issues resolved in the coming month or so.
We are moving towards a more balanced "a la carte" selection of materials and a curated selection (the "Enigma Pack"), along with our speciality items like the substrates (which will begin to come down in price significantly over the next few months, thanks to your strong demand for them and our ability to source raw materials for them at a better "bulk" pricing. They're never gonna be super cheap, because they are literally hand mixed from carefully sourced materials, but they will always be...cool! LOL
So, with regards to the "Enigma Packs"- we'll be able to include a lot of cool materials that are not available "a la carte" on our site in them! The goal is to make them even more unique and special than they are now! And, a better value and real "surprise". By not filling them almost exclusively with our regular "stock botanicals", you're almost guaranteed to get something even more unique and tightly curated than they are now!
With my good friends, James Sheen of Blackwater UK, and Benjamin Peterson of Betta Botanicals hitting their strides and making their respective businesses do their things well, it almost "frees me up" to branch out in other, complimentary creative directions to continue to forge Tannin's unique approach that you've come to know over the past 7 years. I won't have to be the "clearing house" for every single botanical item that the world has to offer! Just the stuff which I (and by extension, most of you) love!
The end result is that you, the botanical method aquarium hobbyist, will have three terrific sources for pretty much all of the botanical stuff you want!
Look for more fun collaborations with these guys in 2023!
So yeah, we're gonna be leaner, more specialized, and way more in line with my original vision for Tannin that we had back in 2015!
And then, there is wood...Ahh, yeah. So, here's the deal:
Wood is definitely part of the Tannin "DNA".
However, we never intended to be your "go to" for stuff like Manzanita or "Spider Wood" or whatever, in every conceivable size. Rather, we intend to only offer the unusual varieties of wood and roots that you've come to expect from us. Stuff that you can't typically find at 39,000 other aquatic vendors. Stuff which suits our geeky, special, experimental systems. I've been sourcing and testing some really cool, unusual varieties that you're sure to love!
Oh, and there's the whole "Estuary" thing...You know the brackish water stuff we've been playing with since around 2016. Mangroves and mud and all that? We'll be doing a lot more of that in 2023. More specialized products for brackish tanks, and more inspiration for you to check out. And yeah, at some point, "Polyp by Tannin Aquatics", a reef/coral-focused aquarium products product line, will debut (likely in very late 2023 or early 2024.)
So, I could go on and on telling you every single thing we plan on doing with Tannin in 2023, but where would the fun be in that? Suffice it to say, we think that you'll enjoy all of the changes and enhancements that we begin rolling out.
The botanical method aquarium world is literally exploding within the hobby, and we're awfully proud to have played a small role in helping to shed more light ion the darkness (literally) since 2015! As you've evolved, we're evolving. No longer a freak show, the botanical method is a legitimate approach, with technique and methodology which requires a specialized mindset and suite of materials.
That's what we're here for!
Thanks for coming this far with us, and thanks for hanging with us as we roll out the all-new Tannin experience!
And of course, why not throw down a little gauntlet in the process? Really more of a salute to those of you who do the unusual. To those who have joined our movement- and to those of you out there, plying the fringes of the hobby on your own.
If so, you're downright heroic to me. Really. People don't do this enough.
I'll come out and say what I'm thinking at the moment. It won't endear me to some people. And that's okay.
And please...it's not a knock against anyone or any organization. It's an opinion that I've developed as an observer, a fan, a student of the aquarium world. It's MY opinion, and it probably will not resonate with many:
I think that the current state of creating unique aquairums is..kind of boring. Maybe it's that some of the "trendy" aquascaping is...stagnant. Homogenous. Common.
It just is, in my opinion. Sorry.
The aquascaping world has some amazingly talented people. Yet, the works being produced and elevated in contests and media are, in my opinion- afloat in a "sea of sameness." You see this on Instagram or in aquascaping contests. Many stick to the "tried and true formula" of the moment, or some derivation thereof. Seemingly afraid to deviate at all. Think I'm full of it? Look at the typical aquascaping contest website.
Entries from all over the world feature amazingly beautiful aquascapes; magnificent work from passionate aquarists. Don't get me wrong. I'm not saying that they are "no good", "stupid", or whatever. I'm merely saying that they hardly seem differentiated from each other these days. And, if you're being really honest with yourselves, I'll bet that a few of you might agree with me!
Oh, there are some different tanks out there being entered into these contests. Don't get me wrong. There is a huge pool of very talented aquascapers producing magnificent work.
Yet, in my opinion, the thing is-much of the work seems to fall into a few categories:
1) "Fantasy" scapes, which are essentially "dioramas" with aquatic plants, created to look like underwater mountain ranges, waterfalls, beaches, etc. These DO require enormous talent and discipline...not to mention, really good photography. And of course, a wierd "title." I mean, that's the least annoying part of it to me, but still...It's an aquairum, not a collectible art piece. Most of the damn things are broken down in months, anyways. Maybe people could purchase them as NFT's or something, lol
2) Over-the-top moss-and-plant-covered wood, looking for all the world like a terrestrial old-growth forest. These are compelling, achingly beautiful, often meticulously crafted aquariums, taking many, many weeks to create, manage, and photograph. I love these. We see fewer of them than the "fantasy" types, and I wish we'd see more. Oh, and they need a "title" as well...Could we just say that the "title" thing should be ditched?
3) Everything else. You know, "biotope" aquariums, palludariums, vivariums, river tanks, etc. Some are executed brilliantly; others are a "work in progress", still growing in, etc. All are unique. Created by "unknown", passionate hobbyists who simply want to share their work. Most have no "titles." These are amazing tanks that undeservingly serve to create a rather vivid "supporting cast" for the beloved categories above.
4) The "fringes." Pure hardscapes and concept aquariums that don't follow a "garden-type" formula. Semi-palludariums, minimalist sand and rubble scapes. Monospecific planted tanks. Blackwater, botanical method tanks. Biotope-inspired displays. Brackish tanks. Species tanks. Cave aquariums. Conceptual tanks. These are the true "outliers." This is the realm of the "discomfort zone." The hobbyists who work this magical place don't generally give a damn about "winning" the contests.
They know that they won't, because they're doing stuff that not everyone gets or thinks is "cool." Stuff that goes decidedly against the grain of what's "acceptable." Just showing up and creating a "disruption"- although it's typically unintentional. And maybe, just maybe inspiring someone else is their goal.
I'm fascinated by outliers. And what's weird is that there are a fair amount of them out there. Quietly doing what they do; occasionally popping up on the radar, sharing something on social media..perhaps garnering a curious peek by the "establishment", before retiring back into the shadows.
I had this idea in my head not long ago of "sponsoring" a hobbyist like this. You know, kind of like companies do with Football teams, race teams, etc., etc.
Hardly a novel concept, even in the aquarium world, I suppose. But to work with someone who's really doing wierd stuff, and just not giving a rat's ass about winning some contest. Just sharing their work.
I sort of tabled the idea for a while. I admit it.
I figured it to be a bit self-serving...or somehow being perceived as being a bit arrogant. I still sort of fantasize about the idea often. Why? I don't know. Perhaps it's the "rebel" in me? Maybe I'm just throwing a tantrum?
Maybe it's because no one else is writing about this shit these days. Perhaps it's the desire to give someone with talent the exposure they deserve...or that the world deserves..
Yet, I wasn't contemplating just any talented 'scaper. There are a lot of supremely talented people in the aquascaping world.
Rather, I was thinking about someone really different. Although, I wondered, would bringing such a person's work to light "corrupt" the real "soul" of what we're talking about? Create a giant, obnoxious hypocrisy of sorts?
I don't know. I don't claim to have the answers. But I think that the aquascaping world needs an injection of the unusual right now, in my opinion. And it needs special type of person to do it.
An outlier. Someone who gets it. Someone who's not only not afraid of going against the prevailing trends...a person who simply does their own thing because it gets them excited. Fearless. Not afraid to face criticism from those who don't get it, like it, or appreciate it. The kid who wore only black all through high school; maybe seemed a bit "weird" to others who didn't understand him/her.
I had this vision of supporting an aquascaper who felt something deeper...Finding a person who has a unique dynamic. An artist? Sure. A poet. Sure. A surfer? Possibly. A writer? Maybe. A "sage?" I don't know. An "old soul." A musician. Perhaps even a philosopher, of sorts.
Someone who brings something different to the homogenized, prepackaged, formulaic aquascaping world. Someone who can talk emotionally to you for a very long time about the 10-gallon, brackish water "rootscape" that they just created...and leaves you wanting to hear more.
Someone with a deep passion. A spark. A very different orientation. Someone who asks "Why?" Someone who wants to create a "ruckus", because they care about pushing the boundaries of "conventional" thinking and expression in the aquatic world. Someone who looks at things from a totally different angle. Not to "be cool", mind you. Simply because that's how they look at stuff. A person who feels that his/her work is not just a creative expression, but an instrument of change.
Just because it's time for one.
The hobby, in my opinion, needs such a person. Someone who can carry the flag for our movement.
Who is that person? Where is that person? Is he/she/they already here? Are there more? Who are these children of which I speak....?
I'll keep asking. I'll keep looking.
However, to all of you- our "tribe"- our loyal fans...those of you who do it for the sheer "love of the game", my simple message to you:
I'm back from being never really gone. And it feels pretty exciting!
Stay involved. Stay excited. Stay creative. Stay bold. Stay unique...
And Stay Wet.