September 30, 2017

Create a "remarkable product"

One of the core principles in modern marketing is, as the title suggests- making something great.

And what defines "greatness", although subjective and perhaps fraught with opinion, is pretty simple, IMHO: Something that you're proud of. Something that moves you, inspires others, and keeps you coming back for more.

In aquarium-keeping, it's no different. Creating a "remarkable product" is not easy, but it's completely achievable.

The "best" aquariums- the truly "great" ones- are not those that have the most expensive gadgetry, the rarest fishes, or the most exotic plants. They're not the largest tank, or the one that's equipped with the latest model of_____________ .

The best aquariums are those which their creator can look at every day and tell themselves, "I really love this tank."

Your "best aquarium" might be the one you're looking at right now. Or perhaps it's the one your building this weekend. Maybe it's the one in your little notebook of ideas.

Regardless of where you are in the "build" of your next tank, make it great.

Inspire yourself. Inspire others. Bring beauty into the world.

Create a "remarkable product."

Stay excited. Stay creative. Stay ambitious. Stay relentless.

And Stay Wet.

Scott Fellman

Tannin Aquatics